Postcards: Buy a Stock... or OWN a Company? There's Only One Choice
It's easy to buy a stock. It's harder to understand what drives a company and makes you want to own it for the long term.
Dear Fellow Expat:
Two weeks ago, Dr. David Eifrig, the new CEO of Marketwise, asked me if I wanted to host a podcast.
“What would it be about…” he wondered?
The answer is simple…
What you need to know to own a company…
Not buy a stock… not swing trade… not look at technicals… or fundamental scores.
I mean… understanding the core parts of a business that make it work. That will inherently drive performance in the years ahead… hand over fist.
“Doc” and I both have MBAs… which is surprisingly rare in financial publishing. A lot of people either studied creative writing or they have a CFA.
We’ve read Mark Scott's Wiley book Value Drivers: The Manager's Guide for Driving Corporate Value Creation, Mass Market.
Don’t roll your eyes.
This is one of the most important books you can read as a company shareholder.
Because if you’re serious about investing… you need to know the things that make a business successful.
You must understand what attracts customers, why companies allocate money as they do…
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