Postcards: Buy a Stock... or OWN a Company? There's Only One Choice

It's easy to buy a stock. It's harder to understand what drives a company and makes you want to own it for the long term.

Dear Fellow Expat:

Two weeks ago, Dr. David Eifrig, the new CEO of Marketwise, asked me if I wanted to host a podcast.

“What would it be about…” he wondered?

The answer is simple…

What you need to know to own a company…

Not buy a stock… not swing trade… not look at technicals… or fundamental scores.

I mean… understanding the core parts of a business that make it work. That will inherently drive performance in the years ahead… hand over fist.

“Doc” and I both have MBAs… which is surprisingly rare in financial publishing. A lot of people either studied creative writing or they have a CFA.

We’ve read Mark Scott's Wiley book Value Drivers: The Manager's Guide for Driving Corporate Value Creation, Mass Market.

Don’t roll your eyes.

This is one of the most important books you can read as a company shareholder.

Because if you’re serious about investing… you need to know the things that make a business successful.

You must understand what attracts customers, why companies allocate money as they do…